If the smartphone has already reached a level of maturity in design and performance, it is in accessories that innovation has accelerated and created opportunities for retail. More than complementary items, speakers, cases with extra functions, high-capacity power banks and smart devices have become part of the connected consumer’s ecosystem. The movement follows the evolution of the devices themselves, which demand greater energy efficiency, reinforced protection and integration with multiple devices.
Another factor that drives the category is the change in consumer behavior. With devices increasingly expensive, the concern with durability and performance grows.
For the retailer, the scenario is clear: each smartphone sold opens space for a combo of solutions. The assisted sale, with demonstration of technical differentials, can significantly elevate the average ticket. Furthermore, innovative accessories stimulate repurchase and expand the flow in physical stores and e-commerce.
If the cell phone is the center of digital life, accessories are what sustain this experience, representing a strategic showcase for those seeking profitability and loyalty.
AMET
Amet presents SmartCut, an intelligent machine that combines on-demand cutting, vacuum pressurization and automatic application of films in a single piece of equipment. The solution eliminates obsolete stock, reduces losses due to application error and ensures standardized finish. Capable of producing the film on the spot for different models of smartphones, it performs automatic fixation on the screen, elevating durability and the user experience. By integrating technology and operational efficiency, it positions itself as a strategic tool to expand sales and profitability at the point of sale.
Devia
The Ultra cutter, from Devia, elevates the standard of automatic film machines by incorporating a smart camera with QR Code reading for automatic recognition and adjustment of the cut. The system regulates blade pressure and ideal parameters, ensuring precision and finish without burrs. Compatible with 7H and 9H nano glass films, it allows expanding the premium portfolio without the need for a varied stock. With touchscreen interface, high precision motor and operation on demand, it positions itself as a strategic tool to increase margin, reduce losses and modernize the point of sale.
Dotcell
Dotcell highlights the MOX MO-S850 speaker as a versatile solution for events, promotional actions and residential use. The model features a 15” woofer and tweeter, 15 V 9A battery and automatic bivolt operation (110-220 V). Compatible with Bluetooth, it offers USB, TF, auxiliary and microphone inputs, besides FM radio and integrated flash light. Two wireless microphones and remote control are included, expanding the possibilities of use in karaokes and presentations. With multiple resources in a single product, it reinforces the turnover potential in the portable audio category.
GShield
The Nano Vitrificador Coating Shield 9H, from GShield, bets on nanoceramic technology to create an ultra-thin and hydrophobic liquid film, capable of protecting screens and lenses of smartphones against micro-scratches, marks and dirt. With invisible finish and without interfering with touch sensitivity, the product can also be applied to glass and automotive paint, expanding its use beyond mobile. The vitrified layer intensifies the shine and facilitates cleaning, positioning itself as a high added value hybrid solution in the protection category.
HREBOS
HREBOS presents the Volt PB-996 Power Bank, with capacity of 60,000 mAh and power of up to 100 W, developed for those who need prolonged autonomy. The model features USB-A, USB-C and DC5521 outputs, allowing to power from smartphones to compatible equipment that requires greater energy stability. Intelligent power distribution ensures safe and efficient charging for multiple devices. The digital panel facilitates charge control, while the integrated LED flashlight and handle reinforce versatility.
Legend Tech
Legend Tech presents the Infinity Eternity, a premium transparent case with lifetime warranty against yellowing. Developed with a high resistance compound to oxidation, the model preserves transparency even under exposure to UV light, heat and continuous use. It features reinforced structure, raised edges for screen and camera protection, precise cutouts and compatibility with magnetic charging, including integrated internal ring. Ao repositioning the transparent case as a durable and non-disposable item, the brand adds value to the category and expands sales opportunities in premium models.
Smart Shield
The Smart Shield film cutting machine transforms the category into a high added value service. The equipment produces customized films in minutes, reducing the need for physical stock and eliminating waste. With simple operation at the counter, it accelerates service and expands application possibilities for different models of smartphones. Integrated into an exclusive business model, the solution offers high margin per sale and potential for scale as the store grows, repositioning film sales as a competitive differential in mobile retail.
Volt
The PowerSync 5 in 1, from Volt, brings together a 10,000 mAh power bank, magnetic wireless charging and integrated cables in a single device. Aimed at the Apple ecosystem, it allows charging iPhone, AirPods and Apple Watch compatible with induction, besides offering built-in Lightning and USB-C cables for simultaneous use. The N52 magnet ensures firm attachment and precise alignment, while the support function allows using the smartphone vertically or horizontally during charging. Produced in PC + ABS, with indicator LED and Anatel approval, it positions itself as a premium and versatile solution in the category.
Xiaomi
Xiaomi expands its connected ecosystem in Brazil with the Xiaomi Tag, a solution aimed at security and intelligent tracking of objects. Compatible with Apple Find My and Android Find Hub, the device allows monitoring in multiple ecosystems, expanding the range of use. It features smart forgetfulness alerts, option to share with other users and long-duration battery, ensuring continuous tracking. By integrating convenience and interoperability, it positions itself as a strategic accessory to complement smartphone sales and strengthen the connected home concept in retail.
