Considered the largest durable goods trade show in Latin America, Eletrolar Show All Connected will occupy the entire Distrito Anhembi and the Sambódromo in São Paulo from June 22 to 25. During a press conference, Carlos Clur, CEO of Grupo Eletrolar – All Connected, revealed that the occupied area has grown by 30%, with a focus on incorporating new segments.
The executive explained that the event brings together initiatives dedicated to different segments to form an integrated ecosystem, in which specialized technologies, industrial software, sustainable solutions, and design proposals converge and influence the consumer market in Brazil and abroad.
“We want to integrate [the ecosystems] of Brazil, which is a continental country, to become a meeting point not only locally but across Latin America. We aim for the convergence of all technologies, design, architecture, and mobility within a business environment,” he said. Clur also noted that the Group, which already operates in Argentina and Mexico, expects to expand into three additional countries in the region.
The Eletrolar Show program brings together consumer electronics, climate control solutions, audio and home appliances, as well as lighting, industrial components, and international supply chains, offering a comprehensive overview of technologies applied to everyday life and specialized retail. In its previous edition, the event gathered around 1,500 exhibitors, 5,000 brands, and more than 40,000 industry professionals, generating over R$2 billion in business.
Among this year’s highlights is the Future Mobility pavilion, an evolution of the former Eletrocar Show, featuring a dedicated space for electric vehicle test drives and the presentation of low-emission mobility solutions. The program also includes the second edition of Interior Lifestyle South America, licensed by Ambiente Frankfurt, as well as the AirCon area, focused on climate control, and Global Supplier, aimed at international manufacturers and suppliers.
“The market is moving toward increasing integration between technology, mobility, infrastructure, and home consumption. Eletrolar Show All Connected reflects this movement by bringing together, in a multisector environment, companies and solutions that were previously scattered across different events and segments. The Eletrolar Show All Connected ecosystem emerges precisely from this convergence, bringing industry, retail, and global suppliers closer together on a platform that anticipates trends, fosters partnerships, and expands market growth opportunities,” Clur stated.
An ecosystem connecting markets
The Grupo Eletrolar All Connected business platform brings together different fronts of the modern lifestyle value chain:
• Eletrolar Show All Connected: consumer technologies, from smart TVs and connected refrigerators to home automation solutions.
• Interior Lifestyle South America: design and connected living experiences, including decor, consumer goods, housewares, tableware, garden, organization, furniture, lighting, and sustainability.
• AirCon: solutions for thermal comfort and air quality, focused on air conditioning, ventilation, and refrigeration.
• Packaging Pack: technologies and solutions for smart, sustainable, high-performance packaging.
