The search for a more complete experience to watch the games should boost categories such as projectors, soundbars, speakers, beer fridges and electric barbecues. In World Cup season, Brazilians turn the home into a meeting point, which opens opportunities for brands and retailers to increase the average ticket with products that complement entertainment.
Among the companies that are already organizing to serve this movement is HQ, which projects significant growth in sales of home appliances, electronics and TVs. “Our wine coolers and beer fridges, in particular, should experience an increase that can exceed 25% during the event period,” says Eduardo Pimenta, commercial director of HQ.
The sales peak, he explains, occurs in the month preceding the start of the competition. “It is in this period that the consumer begins to organize and invest in the structure to receive friends and family,” he says. “A second moment of high sales coincides with the group stage, fueled by the excitement that intensifies with each match,” he adds.
If TVs remain the protagonists, projectors advance as an alternative for those looking for immersion and screen size. Epson is watching this movement closely, especially among consumers who seek the feeling of a movie theater at home. “The World Cup drives the search for equipment that provides immersive experiences, and projectors are an alternative to large-inch TVs,” evaluates Ilan Kibrit, projector products manager at Epson. He adds that mobility and ease of installation make smart projectors a versatile option for living rooms, balconies, bars and restaurants.
The segment of products for gourmet areas and food preparation is also expected to receive a significant boost. Fischer is betting on electric barbecues and beer fridges to meet the needs of consumers who enjoy hosting at home. “We project a strong increase in demand for products aimed at gourmet spaces, leisure and small appliances. Brazilians are passionate about soccer and, above all, about bringing friends and family together,” says Karin Fischer, commercial and marketing director.
With multiple categories on the rise and consumers willing to invest in improving the experience of watching matches at home, the electronics retail sector enters the game with an expanded portfolio of opportunities—right in one of the most dynamic periods of the year.
Acer
Equipped with DLP technology, the Acer X1328WH projector offers high contrast ratios and minimizes the gaps between pixels for sharp and bright images. It has native WXGA resolution (1280 x 800), refresh rate of up to 120 Hz and brightness of 5,000 ANSI lumens. It projects images of up to 60” at a distance of 2 meters and has HDMI and USB inputs, as well as audio and video connections. The LumiSense feature dynamically adjusts brightness and saturation according to the displayed content. Suggested price (30/10/2025): R$ 3.899,00.
Hisense
With RGB TriChroma laser technology, 3,000 lumens brightness and 4K resolution with AI upscaling, the Hisense C2 Ultra projector delivers vibrant and detailed images on screens up to 300 inches. Compact and elegant, it has integrated JBL sound, angle adjustment and the VIDAA U7.6 system for easy access to the main streaming apps. Suggested price (30/10/2025): R$ 20.000,00.
Epson
The EpiqVision line offers Full HD image with HDR colors of up to 150”, Google TV for quick access to streaming apps, as well as HDMI for connection to videogame consoles and devices such as Apple TV, Roku or Amazon Fire TV. The patented EpiqSense technology adjusts image size, focus and alignment. It features Dolby sound, internal stereo speakers and wireless connectivity. EF21 is available in white, green and pink. EF22 comes in blue and black versions (with stand). Suggested price (03/11/2025): R$ 4.049,10 (EF21).
Intelbras
Intelbras’ premium model, the PFL7560 projector offers 8,000 lumens (700 ANSI lumens), ensuring performance even in brighter environments. With Full HD projection of up to 150”, its differentiators are automatic focus and automatic Keystone adjustment, instantly setting the proportion. It has two 12 W speakers, Wi-Fi connectivity for mirroring content, Bluetooth, two HDMI inputs, two USB and one USB-C.
LG
Compact, light (1.5 kg) and with exclusive design, the LG CineBeam Q offers 4K UHD laser projection of up to 120”, with autofocus and mirroring of cellphone content via AirPlay and Screen Share. The Smart WebOS system allows easy access to streaming services. It has an integrated speaker and is compatible with LG ThinQ voice recognition and Apple HomeKit. Suggested price (06/11/2025): R$ 9.499,00.
Electrolux
The 100-liter Electrolux model brings together three functions (beer fridge, draft beer dispenser and minibar), adjustable according to the temperature selected on the digital panel, where Turbo and Party modes are also activated. It has a black tempered-glass finish, adjustable shelves and internal LED lighting. The Draft Beer function connects 5-liter kegs to the draft tower, without the need to open the door. Suggested price (28/10/2025): R$ 3.666,00.
EOS
With 115 liters of capacity, the EOS Premium beer fridge combines stainless-steel design with a double glass door, allowing you to view the interior without compromising temperature. The internal touch digital panel and LED lighting ensure a clean look. Differentiators include the panel lock, the ECO Vacation mode for energy savings and the Turbo mode, which reaches up to -6°C. Suggested price (04/11/2025): R$ 3.999,00.
HQ
The HQ beer fridge offers 100 liters of capacity, ideal for up to 111 cans. It has a stainless-steel finish and a touch digital panel to adjust temperature between 5°C and -6°C. It features triple Low-E tempered glass, which prevents condensation, adjustable shelves, internal LED lighting and a silent cooling system. Suggested price (31/10/2025): R$ 1.998,89.
Midea
It works as a beer fridge, wine cooler or minibar due to the thermal range from −4°C to 18°C. It has 5 preprogrammed modes to chill different types of drinks: Turbo Mode, Red Wine, White Wine, Sparkling Wine and Beer. It has double glass with Low-E technology for thermal insulation, touch panel and 82 liters of capacity. Suggested price (10/11/2025): R$ 2.525,26.
Philco
The 3-in-1 beer fridge (beer fridge, minibar and wine cooler) is compact, efficient and ideal for the consumer seeking performance with design. It has 96 liters of capacity and temperature control from -6°C to 16°C. LED lighting, adjustable shelves and a glass door with an anti-sweat system complete the modern look.
Tramontina
Tramontina’s Beer Center, from the Senses T Smart line, features a reversible slim door, vacuum sealing and adjustable shelves. Its flush installation system ensures it can be built in with minimal distance from the furniture, creating a minimalist look. Connectivity via the T Smart app allows remote control of temperature, lighting, notifications and even activation of Party Mode. Suggested price (23/10/2025): R$ 10.448,10 (85 L); R$ 13.509,95 (145 L).
Cadence
Compact and easy to use, the Cadence electric barbecue allows you to prepare snacks, skewers, hamburgers and grilled foods anywhere with electric power. Detachable and simple to clean, it dispenses with charcoal, avoiding smoke. It delivers power of up to 2,000 W and temperature control, ensuring the perfect point for each preparation. Suggested price (03/11/2025): R$ 229,90.
Fischer
Available in versions with 3 or 5 skewers, and in built-in or countertop models, the Fischer Ranch gas barbecue adapts to the gourmet space. It has automatic rotating skewers, upper and lower doors to maintain ideal heat, infrared burners for precise temperature control, automatic ignition, internal lamp and a safety gas shutoff valve. The interior with EasyClean coating facilitates cleaning. Suggested price (07/11/2025): starting at R$ 3.399,00.
Itatiaia
It has a wavy non-stick plate, which grills evenly and facilitates cleaning. The 180° opening allows using the grill as a double griddle, ideal for preparing a variety of foods at the same time. With a maximum temperature of 220°C, it seals meats and other foods quickly. It has a grease collector and LED operating indicators. Suggested price (10/11/2025): R$ 279,90.
Oster
The non-stick plate of the 2-in-1 multiuse electric grill has grip dots that reduce fat and facilitate cleaning. With opening up to 180° and a wide surface, it allows grilling different foods at the same time, such as sandwiches, meats and vegetables. It has power of up to 1,600 W and temperature control, in addition to indicator lights, height adjustment lever, non-slip feet and thermal handle. Suggested price (03/11/2025): R$ 549,90.
Britânia
Britânia’s BPI01VI popcorn maker delivers practicality so you do not miss any play of the World Cup games. With 1,200 W of power, it prepares up to 100 g of popcorn in 3 minutes, without oil. It has a measuring lid to measure the amount of kernels and melt butter during preparation, in addition to the directed spout. For safety, it has non-slip feet and overheating protection.
Mondial
Mondial’s Popflix popcorn maker uses hot-air circulation technology so that popcorn pops quickly. And best of all: without the need to use oil or any type of fat. It has a directed spout and a measuring spoon that can be used as a reservoir to melt butter or special toppings. It features overheating protection and a cord storage space. Suggested price (30/10/2025): R$ 232,90.
Mallory
Mallory’s bowl popcorn maker combines practicality and personality to follow the games in great style. Inspired by the universe of the Star Wars saga, it prepares sweet or salty popcorn easily. It comes with on/off button, non-slip feet and 700 W of power. Suggested price (04/11/2025): R$ 299,99.
