Those who walk through Eletrolar Show 2026 will quickly notice that something has changed. The fair, which for almost two decades has functioned as a thermometer of the durable goods market, enters a new phase and starts to operate as a major environment of experiences, connections and business. Under the All Connected umbrella, the event stops being only a meeting point between industry and the consumer electronics retail and takes on the role of a multi-sector and multi-channel platform.
Between June 22 and 25, Distrito Anhembi will be fully occupied and, during the fair, will be transformed into the “All Connected” District. There will be more than 100,000 continuous m² dedicated to integrating sectors that previously walked in parallel and now start to share the same territory, promoting connections capable of accelerating business and strategic partnerships.
Within Eletrolar Show All Connected, initiatives that expand the scope and the synergy of the event coexist. “Our objective is to bring all durable goods sectors closer in a single platform to generate business and strengthen partnerships”, says Carlos Clur, CEO of Grupo Eletrolar.
In the 2026 edition, the fair incorporates the 2nd edition of Interior Lifestyle South America, licensed by Messe Frankfurt, aimed at architects, designers, decorators and builders interested in trends and launches of design and decoration.
The Future Mobility pavilion is born from the evolution of Eletrocar Show and expands the focus on electric and hybrid vehicles, charging infrastructure and sustainable mobility, and also starts to integrate Autopeças Show and E-Bike Show. AirCon meets a market demand with an area dedicated to air conditioning, ventilation and refrigeration.
Completing the ecosystem are Lighting Show, with solutions in lighting, solar energy and smart technologies; the debut of Expo Ferretera and Machines & Components, which add tools and hardware, as well as solutions in automation, robotics and industrial equipment, respectively; and Global Supplier, an initiative present at the group’s fairs in Brazil, Mexico and Argentina, connecting global manufacturers to the Latin American market.
In total, more than 20 new categories expand the reach of the event to topics such as artificial intelligence, AIoT (Artificial Intelligence of Things), smart homes and factories, energy efficiency, sustainability, new payment methods, logistics, omnichannel, retail media and data protection.
Casa All Connected and Arena Copa
The change is not only in the quantity of sectors, but in the way the public interacts with them. Casa All Connected is one of the clearest examples of this turning point. Instead of conceptual showcases, the space presents real scenarios of a fully connected and automated home, allowing the visitor to understand how these technologies integrate in day-to-day life.
The 2026 edition also incorporates the World Cup atmosphere. Arena Copa will allow executives, buyers and partners to follow the matches inside the fair, without interrupting the agenda of meetings. The idea comes from a simple market observation: many deals begin in informal conversations, at happy hour or around a table, while the game happens in the background.
Content, Connections and Test Drive
Content gains even more prominence with an arena dedicated to debates and trends that cross retail, technology, decoration and housewares. In parallel, Studio Live will operate throughout the event with interviews, analyses and behind-the-scenes, expanding the reach of the fair and impacting the end consumer through the B2B2C strategy.
Another highlight is the test drive at Sambódromo do Anhembi. For the first time, the space will be used for electric vehicle tests, reinforcing the fair’s practical proposal of taking innovation out of the discourse and putting it in motion.
Eletrolar Show 2026 takes place at a strategic moment for Grupo Eletrolar All Connected, which begins the year with international expansion through the holding of the Electronics & Home fair in Mexico and Argentina, and entry into UFI, the main global association of the trade fair industry. More than an institutional seal, the membership reflects the group’s ambition to position the fair as a continental reference.
CBM: Where mobile retail meets
The smartphone market is vast and dynamic. Therefore, in addition to occupying space at Eletrolar Show, the sector gains prominence at Congress Brazil Mobile (CBM), a dedicated event held by Grupo Eletrolar All Connected. The 4th edition will take place from March 20 to 22, 2026, also at Distrito Anhembi, with the expectation of bringing together more than 10 thousand visitors. It is the largest mobile retail event in Brazil, bringing together manufacturers, distributors, startups, fintechs and technology developers.
In addition to the exhibition area, CBM has consolidated itself through the commitment to the qualification of the cell phone and accessories retailer, regardless of the size or stage of the business. The congress includes tracks on retail, marketing, payment methods, logistics, technology and data, as well as panels on sales, ESG, innovation and after-sales.
Among the confirmed speakers for the 2026 edition are Thiago Nigro, founder of Grupo Primo; Alfredo Soares, cofounder of G4 Educação and president of Loja Integrada; Bruno Romano, comedian and entrepreneur; Monique Evelle, angel investor of the program Shark Tank Brasil; and Eduardo Felberg, creator of the channel Primo Pobre.
