What began as a printed magazine became the largest B2B hub for durable goods in Latin America. The Eletrolar Show All Connected arrives at the 2026 edition, from June 22 to 25, at Distrito Anhembi, in São Paulo, consolidating itself as a strategic platform, which integrates industry, retail, content and experience. In 2025, the event moved more than R$ 2 billion and gathered 1,500 exhibitors, about 5 thousand brands and more than 40 thousand professionals.
Under leadership of Carlos Clur, CEO of the Grupo Eletrolar All Connected, the event enters in a new phase: expands categories, occupies 100 thousand m² and assumes definitively the role of multisectoral meeting of the Latin-American retail. More than an exhibition, it positions itself as an environment of business generation structured by commercial intelligence, technology and integration of markets.
One of the highlights is the Future Mobility Expo & Congress, which integrates the Eletrocar Show, Autopeças Show and e-bike Show, with focus on automakers, auto parts industries, battery suppliers, energy companies, fleet managers and specialized retail.
During the period, the area dedicated to mobility will transform the Anhembi Sambadrome in the largest B2B Test Drive track dedicated to electric mobility in the region. Trucks, automobiles, motorcycles, ebikes and last mile solutions can be tested in real scale. The proposal goes beyond the experience: permits evaluation of operational cost, logistical feasibility and commercial potential.
“Largest automotive market of Latin America, Brazil assumes strategic role in the electrification. The advance impacts auto parts, recycling of batteries, recharging infrastructure, services and financing. By gathering global manufacturers and national suppliers, the Future Mobility consolidates the Country as a bridge between international innovation and local application, strengthening industrial competitiveness and attraction of investments”, reveals Clur.
The true concept of everything connected
The Interior Lifestyle South America also happens in a simultaneous way to the Eletrolar Show All Connected. The combined audience of the fairs gathers purchasing decision-makers of retail chains, wholesalers, distributors, construction companies, engineers, architects, designers, installers and maintenance managers, reinforcing the technical and commercial character of the event.
The architect Cris Paola is confirmed as official curator of this edition. With more than 30 years of trajectory in the areas of decoration and interior design, Cris Paola is post-graduated in neuroarchitecture. Author of the book “Your house has soul – Practical Guide of Feng Shui”, the professional is recognized for projects that combine aesthetics, functionality, well-being and energy, and for an approach that seeks to transform the relationship of people with the environments that they inhabit.
Also in the space of the Interior Lifestyle, the House All Connected materializes the concept of connection in 300 m² of immersive experience. Products are presented in real use, integrating automation, neuroarchitecture, biophilia and artificial intelligence. Sponsored by Mercado Livre, the initiative connects premium brands to practical strategies of sell-out and marketplace. It is not showroom: it is direct application of the concept “to see, to test and to decide”.
The fair structures tracks of content about economy, behavior, AI, gastronomy and experience. Trend Talks and strategic debates transform circulation in qualified permanence. In an environment of excess of information, the curation becomes competitive differential and tool of generation of vision for the retail.
Ambiente Fair marks presence in Brazil with Grupo Eletrolar All Connected
Interior Lifestyle is an extension of the prestigious Ambiente fair and brings the best of global design and lifestyle to Brazil for the second consecutive year. The event in Brazil is the result of a partnership between Messe Frankfurt and the Grupo Eletrolar All Connected, which connects industry, retail, and technology across Latin America.
In Brazil, the fair maintains the same international standard of curation and market intelligence that gathers, annually, more than 4,000 exhibitors and around 140,000 international visitors (2026 figures). Messe Frankfurt is betting on the Brazilian execution focused on the effective generation of business led by the Grupo Eletrolar All Connected This model combines the strength of a global brand with the Group’s capillarity and know-how in Latin America.
Novelties of the Eletrolar Show
The Arena Aircon Experience consolidates itself as official platform of technical content and applied demonstration of the climatization sector. In a space of 220 m², it gathers technical auditorium, relationship lounge, immersive entrance and product demonstration area. The themes cover residential and commercial climatization, automation, energy efficiency, air quality and good practices of installation. The focus is to transform technical knowledge in authority and generation of business.
One of the highlights of the event is the participation of the Revista do Frio in the technical curation of the lectures, reinforcing credibility and direct connection with field professionals. The integration strengthens the applied content and expands the relevance of Aircon with the installer public, strategic link of the climatization chain.
“Realized inside of the largest B2B hub of the electro and technology sector of Latin America, the Aircon expands qualified traffic and crossing of opportunities. In a single visit, the professional accesses multiple commercial fronts – from the climatization industry to complementary suppliers –, optimizing time, networking and generation of business”, celebrates the CEO of the Grupo Eletrolar All Connected.
Besides this, it was announced the strategic partnership with EMBANEWS in the Packaging Park, space dedicated to the chain of packaging applied to the sectors of electro-electronics and home appliances. The initiative expands the look over an essential category for products of high added value.
Structural, functional and visual design, besides efficient internal and external protection, are determinant factors as much in the physical retail as in the e-commerce. The sustainability also starts to integrate the planning since the conception, with use of PCR materials, biodegradable alternatives and optimization of space in the logistic chain.
“The sectors of electro-electronics and home appliances are among those that most invest in technology and innovation. The packaging needs to follow this rhythm, incorporating technical performance, logistic efficiency and environmental responsibility since the beginning of the project”, affirms Ricardo Hiraishi, director of EMBANEWS.
For Clur, more than to grow in size, the Eletrolar Show grows in strategic relevance. “We are building an environment where different sectors meet, where innovation transforms in business and where the retail finds concrete answers for the current challenges. Our commitment is to consolidate the Eletrolar Show as the main point of connection between industry and market in Latin America, generating real opportunities of growth for all the ecosystem”, finalizes.
